Privacy Policy

Easy-to-Read Summary

We value your trust and privacy. This summary explains, in simple terms, how we handle your information:

  • We Collect What’s Needed: We collect essential contact, program, and financial information when you interact with us—whether through a website form, embedded registration (Zeffy/Cheddar), or in-person for tuition and events.

  • We Never Sell Your Data: We do not sell or freely share any personal information (names, emails, financial details) about our visitors, students, or families with outside marketers or advertisers.

  • Safety is Our Priority: We may share information internally or with necessary platforms to process transactions, run our programs, or if we believe it is essential to protect the safety and well-being of a student, staff member, or family.

  • Communications: If you provide your contact details, we may use them for direct communications about classes, events, or donations. Future newsletters will have a clear opt-in option.

  • Third-Party Platforms: We use secure external platforms (Zeffy, Squarespace, Cheddar, Social Media Pixels) for transactions and website operation. These partners handle payment specifics, and their policies also apply.

I. Introduction and Scope

Sunrise Pointe Dance Company ("SPDC," "we," "us," or "our") is committed to protecting the privacy of our website visitors, students (ages 3–18), families, volunteers, and donors. This Privacy Policy outlines how we collect, use, disclose, and safeguard your information collected both online (via our Site and third-party embeds) and offline (for program enrollment, events, and in-person transactions). As a registered 501(c)(3) nonprofit organization, we adhere to high ethical and legal standards regarding data privacy, including state and federal requirements for nonprofits and child-related data.

II. Information We Collect

We collect information directly from you or through our operational partners:

A. Information You Voluntarily Provide (Online & Offline)

This information is provided via contact forms, registration, or in-person interaction, and may include:

  • Contact & Identity Data: Your first and last name, email address, and phone number, collected via general contact forms, mailing list sign-ups, and program enrollment.

  • Program & Financial Data: Information necessary to administer programs, process tuition, and manage payments for items like costumes, show tickets, and event participation (e.g., parades, recitals). This includes transaction records for both digital and cash payments.

  • Inquiry Data: Any information you provide when asking about classes, volunteering, or sponsorship opportunities.

B. Automatically Collected Information

When you visit our Site, certain technical information may be collected by integrated tools:

  • Usage Data: Details about how you access and use the Site (browser type, device type, time spent on pages).

  • Analytics Data: Data collected by Google Analytics regarding user traffic to help us understand and improve the Site's performance and accessibility.

  • Tracking Technologies: Information collected via cookies and similar technologies utilized by Squarespace and Google to maintain session functionality and analyze usage patterns. This may include tracking pixels (e.g., from Facebook, Instagram, or TikTok) that help us measure the effectiveness of our social media outreach and advertising.

  • Social Media Interaction: We may receive information if you use social media links (Facebook, Instagram, TikTok, etc.) embedded on our Site, subject to the privacy policies of those specific platforms.

III. How We Use and Communicate Your Information

We use the information we collect for the following essential purposes:

  • Fulfilling Services & Transactions: To process registrations, enroll students, administer programs, complete purchases (tickets, costumes, merchandise via Creator Spring), and manage transactions via Zeffy or Cheddar.

  • Communication & Outreach: To respond to inquiries, provide updates on classes and events, and communicate with current or past donors, sponsors, students, and families regarding SPDC activities and financial needs.

    • Email Marketing: We may use contact information collected via the Site or Zeffy for direct communications about SPDC. Any future dedicated marketing newsletters will include an explicit opt-in feature when implemented.

  • Safety and Security: We reserve the right to share information internally or with external platforms as necessary if we believe it is required to protect the safety, security, and well-being of our students (ages 3–18), staff, volunteers, or their families. This purpose supersedes all others.

  • Internal Business & Legal Needs: For financial reporting, administration, adhering to nonprofit disclosure laws, and improving our program offerings.

IV. Disclosure and Sharing of Your Information

We do not sell or freely share your personal data with third-party marketers or advertisers for profit.

However, we may share your information under the following circumstances:

  1. With Third-Party Service Providers: We rely on various platforms to operate our organization. Information is shared as necessary to enable them to perform their services:

    • Website/Hosting: Squarespace

    • Online Transactions/Forms: Zeffy (Handles payment data; we receive basic contact and program data from Zeffy for administrative purposes).

    • Backup Payments: Cheddar

    • Email & Productivity: Google Workspaces, Google Email/Gmail

    • Analytics & Social Media: Google Analytics and social media platforms (e.g., Facebook, TikTok) for analytics and communication purposes.

    • Merchandise: Creator Spring

  2. Required by Law & Compliance: We disclose information if required by law, subpoena, or to comply with all applicable Tennessee State and Federal nonprofit regulations.

  3. Safety & Emergency: Information may be shared in urgent situations where the safety of a minor or family is a concern.

V. Legal Compliance (Tennessee & Federal)

As a Tennessee-based 501(c)(3) nonprofit, we are committed to compliance with:

  • Donor Privacy: We commit to maintaining the confidentiality of donor records and identity, consistent with Tennessee law regarding donor lists and public disclosure.

  • Children’s Online Privacy Protection Act (COPPA): Our services are directed toward children ages 3–18 and their families. We strive to comply with COPPA by collecting personal information about children only with the knowledge and consent of their parent or legal guardian for the purpose of enrollment.

VI. Third-Party Privacy Policies

Our service providers (Zeffy, Cheddar, Squarespace, etc.) have their own independent privacy policies governing their collection and use of your data. We encourage you to review their policies, as we are not responsible for their security or content.

VII. Contact Us

If you have any questions or concerns regarding this Privacy Policy or our data practices, please contact us:

Sunrise Pointe Dance Company Email:
support@sunrisepointedancetn.com
Phone: (423)